Product/market fit (PMF) is the #1 topic on most startup people’s minds, particularly in the early days.

What is PMF?

Product-market fit outlines a scenario in which a company’s target customers are buying, using, and telling others about the company’s product in numbers large enough to sustain that product’s maturity/growth…


Market research helps companies to understand what the customers really want so that the product can be tailored to resemble the needs of the customer. Market research is a core skill for product managers. Artifacts like product requirements, competitive landscapes, and positioning all require some type of research. Regrettably, most…


Donut as a Product

There is a long road between an idea and a final product. First, you have to proof-of-concept it. After that, you can start verifying it. Validation can be done through two steps: prototype and minimum viable product i.e. MVP. …


Product management tools are software applications that assist product teams with some or all parts of the product lifecycle, including planning, researching, and designing, as well as launching, assessing, and iterating on a product. Product management software is an organizational tool for rapidly developing and improving a company’s goods. These…


Why is it needed?

To help brainstorm new ideas or address opportunities — How Might We (HMW) statements are short questions based on insights or problem areas found during your research. Challenges are often opportunities in disguise. …


There is a very prominent concept in startups and large businesses today called customer development.

Customer development is one of the number one tools a product manager will use to get any sense of whether or not you’re building the right thing, what the market will accept, and what the…


We’re also gonna learn some buzzwords so yay for that.
So there’s more than one type of product manager in the world of software development and technology. They are as follows,

Internal Product Managers

Business-to-Business Product Managers(B2B)

Consumer Product Managers (B2C), which are also sometimes called SAS product managers or…

Sweta Gupta

Product Enthusiast, currently hooked to upskilling my knowledge about product management. Firmly believe in People, Principles, Products, and Processes.

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