Qualitative Market Research and Analysis for Product Management

How Can Product Managers make better use of Qualitative research?

  1. PLANNING
  • Your Product-Market-Price fit
  • Newmarket problems that your organization can answer
  • Your service levels
  • Persona refinement
  • Buyer purchase-decision process
  • Sales process
  • Communication style
  • A better comprehension of your place in the competitive mix

Product Managers Should Do More Qualitative Research

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